Watch 'Budweiser - Let It Pour | FIFA World Cup 26™' on YouTube

As part of the global campaign for Budweiser and the 2026 FIFA World Cup I was tasked with creating graphics for a photo booth to be used in a fantasy dream sequence. It forms part of the 2 minute TV advert by the New York agency Grey Global, directed by MJZ's Steve Ayson.

The advert features international footballer Erling Haaland and former Liverpool and Borussia Dortmund manager, Jürgen Klopp.

Provided with a design vision from the art director, and production designer Max Meronti, various versions of print graphics were created for the photo booth seen in the final advert. A total of five graphics were used on the booth, which was custom made for the shoot and for the Norwegian Haaland who is 6ft 5in tall.

You can read more about the ad campaign at Little Black Book.

The final booth as seen on set, with the blue "PHOTOS" sign lit from behind by an orange light.

Some early versions of the "Take Your Shot" graphic.